Top 5 Reasons Every Small Business Needs a Website
Foundation for all of your Marketing Efforts
In today’s world, customers expect to have information at their fingertips at all times. When using traditional marketing efforts (business cards, direct mails, events, etc.), people will want to check out your business online. Without a website that isn’t an option and potential clients gravitate towards businesses that have an online presence.
Provide Customer Support
Your customers will be able to get answers to all of their questions without having to call you. By including pages with FAQ’s, directions and hours, and testimonials you will be able to keep your customers up to date 24/7/365.
Ability to Acquire Customers at a Low Cost
While the initial startup cost of a website varies, the cost to keep it up and running is typically relatively low. The cost to acquire new customers is also low, around 1/10th the cost of traditional marketing efforts.
Compete with Competition
Hate to break it to you – but your competition has a website. When your potential customers search online, they need to be able to find you or they will go to a company they can find.
When people are searching online for a product or service they need, they will be drawn to companies that have professional websites. This becomes extremely important if you are trying to sell directly from your website.